I see him as naive, ignorant or just plain careless of the whole publicity machination. He comes across as the drinking buddy type; someone who is never taken seriously and in it for a good time only. Sometimes, that's a great impression to have of a person, but often it's not when that person is trying to sell himself as someone else. There's no polish at all and I find it increasingly difficult to believe that no one higher up has taken issue with that attitude.
'Enjoy when you can, endure when you must.' von Goethe