I think it'll do well initially at least -- then we'll see if it has "legs" -- good word of mouth will probably be essential. It'll be interesting to watch what happens.

I'm wondering, though -- all the ads I've seen on TV have pretty much been nothing but fighting and yelling -- and little else. I guess they are just targeting the male audience -- but what's there to draw the females in (and I mean the females that don't know anything about Gerry Butler)? When they show Gerry (in these ads), he's pretty well unrecognizable (if i didn't know it was him, I wouldn't know) and, to be honest, it's not a pretty picture when you just get a glimpse of what they are showing.

I guess I'm just wondering if they (meaning PR) just figures they'll get the males in and maybe they'll drag the females along with them.

Lynn